In India, where millions rely on public transportation for their daily commute, the introduction of the Pure National Common Mobility Card (NCMC) is a game-changer. The Pure NCMC are PPIs for usage at Mass Transit Systems only. It aims to facilitate seamless travel across metros, trains, buses, auto-rickshaws, and cabs, while also serving as a convenient method for toll and parking payments. This unified card, transcending regional limitations, embodies the concept of “One Nation, One Card,” significantly simplifying the travel process and enhancing efficiency for countless commuters nationwide.

Streamlining Travel Payments with Stand-alone NCMC Cards:

1. Seamless Integration: NCMC Cards seamlessly integrate with metro, buses, rail, and waterways, offering commuters a hassle-free payment experience.
2. Versatile Usage: Extend NCMC Cards to toll payments and parking fees, streamlining the entire travel payment process without the need for multiple cards or cash.
3. KYC Exemption: NCMC Cards can be issued without the need for Know Your Customer (KYC) verification, accelerating the card issuance process.
4. Reloadable and Perpetual Validity: NCMC Cards can be reloaded multiple times, with maximum card balance of INR 3000 at any point of time.. This ensures that commuters always have sufficient balance, with perpetual validity for uninterrupted access to funds.
5. Transaction Restrictions: NCMC Cards restrict cash withdrawals, refunds, or funds transfers, ensuring they are solely used for travel-related purposes (specified Merchant Category Codes), and preventing misuse.
6. Interoperability: NCMC cards are interoperable across different transit systems, enhancing convenience for users.

Effortless Payment Process with Pure NCMC Cards

NCMC cards run on the prepaid card rails of NPCI. They can be loaded electronically or by paying cash at designated counters. Payment with Pure NCMC cards is straightforward. Commuters tap or swipe the card at designated readers upon entry and exit for metros, buses, auto-rickshaws, or cabs. Fare deductions are automatic, eliminating the need for cash or multiple tickets. Similarly, for toll and parking payments, users tap or swipe their Pure NCMC card at respective terminals, streamlining transactions.

Transforming Travel with Pure NCMC Cards

Pure NCMC Cards are transforming travel in India, offering a seamless, efficient, and secure payment solution for commuters. As India moves towards a digital-first economy, the widespread adoption of NCMC Cards promises to usher in a new era of convenience and accessibility in travel payments, benefiting millions of commuters across the country.

At CARD91, we offer a flexible, robust, and scalable card issuance platform, collaborating with Banks, NBFCs, Fintechs, and enterprises to launch new-age card programs quickly. Our platform is ready to provide Pure NCMC cards, NCMC wallets in GPR cards, and NCMC through Credit cards, ensuring innovation and efficiency in digital payments.

{ Source: https://m.rbi.org.in/Scripts/BS_ViewMasDirections.aspx?id=12156 }

Authored by Astha Bishnoi, Manager – Partnership & Sales at CARD91

Over the past decade, technology has shown tremendous impact in many industries. With the change of customer behaviour and the emergence of regulatory compliances, the landscape of the financial industry is changing. Customers are demanding a multi- and cross-channel experience, which is real-time as well as available round the clock. Thus, Banks are changing their approach from traditional product-centric to a customer-centric approach. This has resulted in banks looking for new age solutions to redefine customer experience. Earlier if a customer wanted to send money abroad, then they might have to go to the bank or financial institution branch and it took 2-3 days to get funds credited to the receiver’s account but now money can be transferred at any time by just a few clicks using a mobile phone.

Consumer’s appetite has been ever increasing for high-end digital experiences including seamless and easy accessibility of all financial products at their fingertips. Responding to these demands, Fintechs are building revolutionary financial products and experiences by using APIs to quickly deploy a suite of advanced financial services and products.

What is an API and how does it work?

API stands for an Application Programming Interface. It’s a digital interface which acts as an intermediary to allow two different systems to talk to each other. 

A very prominent example of API usage which most of us have seen on many websites nowadays – “log-in using Google/Facebook/Twitter”. With just one click we automatically login on to the website or app but have you ever wondered how it works

It looks very easy and simple for users. Every time the application loads, it uses the API to check whether the user is already logged in using any social media platform. If not, when the user clicks the “Log-in Using google” button, a pop-up opens where the user is asked for confirmation to log in with the selected google profile. After the confirmation, the API interacts with the google system and provides the application with identification information to provide auto-login.

Digitalisation has fastened the transformation of the banking industry globally in the last few years. APIs are playing a very important role in the field of payments, Peer to peer management, Insurance, trading and many more. Fintech APIs are creating financial products and services faster and in more cost-effective than ever before. Now Banks, financial institutions and merchants can easily connect with third-party service providers and expand their products and services very quickly. Online shopping of groceries and household goods is a new trend all over the world, merchants are providing seamless payment experience with various payment methods to customers. Customers can easily transfer funds, make purchases, buy insurance, take loans and perform personal banking tasks on the go.

In short, APIs have transformed Financial institutions and Banks as a platform that offer customer-centric products and fill the gaps of legacy banking practices.

Fintech APIs provide access to data among the parties involved in financial transactions, including banks, third-party providers, websites and consumers.

Nowadays a new concept of Open APIs is on the rise. Open APIs allows third-party service providers to access the data and services of an organization in a controlled environment. It provides opportunities to create new products and adds new functionality to its core offering. 

Benefits of Fintech APIs 

• Real-Time Access: APIs have achieved real-time money transfer globally with minimal effort and are available to customers 24/7. APIs are changing how we interact with the world, and all these actions happen in real-time.

• Revenue Opportunity: Earlier banks were quite secretive about their client information due to security concerns. With APIs, the financial institutions can provide easy accessibility of big data which can help them in creating highly personalized financial services and enhance the decision capabilities of the business. 

• Cost-effectiveness: Instead of spending high cost in developing the system from scratch, the financial institutions can use these Fintech APIs and significantly reduce development costs.

• Accelerated time to market: By using fintech APIs Financial institutions can spend more time and resources to focus on innovation instead of repetitive development tasks. Create fully functional digital services within days instead of months.

To compete with the currency digitalisation banks and financial institutions need to transform their existing core banking services using Fintech APIs. Fintech APIs help in bridging the existing legacy gap between the financial institutions and customer’s requirements. Features and functions from legacy applications can be easily pulled out and combined into processes that authorised users and other applications can access from anywhere, anytime.

In today’s tech savvy world, customers want everything at the right time in the right quantity with minimal efforts and a seamless experience. Every Service provider is trying to provide financial products at the fingertip of the customer. This is a game changing opportunity for fintech to offer the unique, agile and ease to use next generation technology. 

Embedded finance is a buzz in the fintech industry and is growing at a tremendous rate. Covid-19 pandemic has accelerated the customer base and their engagements on these platforms.

What is Embedded Finance?

Embedded finance is a seamless integration of financial services with non-banking solutions. Customers can access financial products and services through mobile apps. Embedded finance can help businesses gain customer loyalty, increase customer base, better product offerings and more revenue opportunities. For Instance, Ola cabs is offering cab rides embedded with financing solutions such as wallet services (post-paid or limit based).

Embedded finance is also known as embedded banking. To provide financial services to customers. Businesses need to start exploring the opportunities of enabling embedded finance through a partner ecosystem which will significantly reduce their time of market time as well as low cost. 

In this customer centric world, embedded finance can provide significant advantages to businesses over their competitors. Previously, there was a gap between consumer requirements and the service offered by the seller. Embedded finance understands the gap and eliminates the need for a third party between consumer and seller. It is transforming the financial services distribution model and creating a revenue opportunity for businesses. 

Here are a few major manifestations of Embedded Finance:

Embedded Payments

Embedded payment means providing integrated services of payment processing within the app or platform itself. For e.g. Post-paid wallets or Payment Infrastructure offered by Ola or Amazon. While booking a cab from the Ola app, customers can easily make the payments by Ola wallet without the worries of carrying change to pay cab drivers on completion of ride.

Embedded Lending

Embedding credit offerings within the customer journey of non-financial digital apps or platforms. For Example, customers can now purchase any home appliance from the mobile app and convert the payments into easy EMI options on the same app.

Embedded Insurance

Embedded Insurance means bundling of Insurance along with the purchase of the products and services. Platforms partner with external Insurance companies to offer embedded insurance services for their customers. Online vehicle selling platforms, also enables customers to buy Car Insurance products while purchasing the vehicle.

Embedded Investment

Platforms integrate with the brokerage firm to offer investment services to their customers on their platform. Platform uses APIs of the brokerage firms for offering microservice ranging from opening an account, funding, trading, portfolio management, and market data.

Key players and their role in Embedded Finance Ecosystem

There are three main players working in the embedded finance ecosystem to offer better services and create new revenue opportunities.

Digital Platform

Customer facing digital platforms like mobile apps or desktop platforms who have a better understanding of customer needs.

Financial Institutions

Financial Institution like Bank, NBFC who provides financial services and manage all regulatory and compliance.

Embedded Finance Infrastructure Company

Fintech companies which act as a bridge between Digital platform and financial institution to offer end to end APIs, SDKs or software solutions thus enabling the embedded finance in the digital platform. With this, customers can enjoy the financial service within the same platform.

In India, UPI has transformed the payments landscape and made it simple for technology companies to become payment providers. To compete with the fast-changing digital world and rising demand for embedded finance, financial institutions are increasingly offering banking as a service (BaaS)—bundled offerings, often white-labelled or co-branded services, that nonbanks can use to serve their customers.